When we’re looking at the value of a thriving Web3 ecosystem, it involves the support and onboarding of traditionally Web2 brands. The value and trends we’re seeing here can be broken down into two parts:
Data like this suggests that mass adoption my not need to be built on the backs of independent project founders, but instead, will be fueled by the incoming brands and their millions of customers. Below is a list of 100 web2 brands I've analyzed which have either already done their first drop, or have publicly announced it. Each brand here is a household name and have reach that can impact the market.
Once again, the data shows that while the traditional media outlets may be speaking down on the Web3 community, more and more people and brands are being exposed to NFTs. Another interesting point with that data is in NFTs no longer being a degen concept, but a means of driving value for forward thinking companies. This paradigm shift creates an important need then for experienced Web3 talent to join the fold (this is where you come in).
If we focus on this from a Solana perspective however, we can see some causes for concern. At the time of originally publishing this, there are two major companies doing launches through the chain and that’s Tomorrowland, and Coachella. When you look at the list, even Tezos and Polygon are seeing greater adoption from Web2 brands. This is a challenge Solana has to overcome, especially if the idea is to see more wallets and more people using Solana.
If we take a look at both, Lacoste and Adidas, more than 60% of their mint came from wallets which had less than 5 transactions on them; a metric we can use to safely identify them as new users.
While we had Web2 brands bringing Web3 to their customers, there were also a few Web2 brands that targeted the web3 audience as their got-to-market strategy and succeeded in doing this. For example, TIME and Budweiser had minters whose wallets had high number of transactions, with even 45% having >200 transactions for TIME.
